ABOUT TREASURES OF TĀMAKI MAKAURAUAUCKLAND

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WE SHOWCASE MĀORI-OWNED TOURISM BUSINESSES


We showcase Māori-owned tourism businesses that offer unique opportunities to experience the people and place. Our aim is to connect visitors with the people, places, stories, and treasured pākihi Māori (Māori-owned businesses). We do this by featuring local Māori-owned businesses with visitor offerings and places of historical, natural, or cultural significance to Māori.  

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CONNECTING VISITORS WITH ENRICHING EXPERIENCES


Explore our treasured Māori-owned tourism businesses and enrich your experience of Tāmaki Makaurau Auckland. From cultural tours and educational experiences to performing arts, hospitality, and shopping, feel the spirit of manaakitanga (generosity and hospitality) as you deepen your connection with Auckland.

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OUR TOHU TELLS THE STORY


Our brand identity has been crafted by Māori artist Isaac Reihana (Ngāpuhi), Graphic Designer at Tātaki Auckland Unlimited. The tohu (symbol) draws inspiration from the tukutuku panel — traditional lattice work — with the centre forming the design of the pātiki (flounder), a symbol of abundance, manaakitanga and hospitality. This tohu reflects the uniqueness, abundance and richness that weave together the places, people, and pākihi (businesses) that shape Māori tourism in Tāmaki Makaurau. Our name and design are in the process of being trademarked.

FREQUENTLY ASKEDQUESTIONS

This initiative was developed by Tātaki Auckland Unlimited with support from partners including Auckland Council, New Zealand Māori Tourism, and the Whāriki Māori Business Network. It aims to support Auckland’s Māori tourism sector through engagement with relevant iwi and incorporates a thorough evaluation process.

This is a free opportunity for Māori-owned businesses and places of Māori cultural significance to be part of.

A Treasure of Tāmaki Makaurau is a Māori-owned business that provides a visitor experience in Auckland or a place of historical, cultural, or natural significance that protects and preserves Māori cultural heritage and carries the relevant mana whenua endorsement(s).

Treasures must embody cultural integrity, respect tikanga (Māori customs), and offer a meaningful connection to Māori cultural history and heritage. 

All submissions are evaluated by a panel of representatives from Tātaki Auckland Unlimited, NZ Māori Tourism, Whāriki Māori Business Network and Auckland Council.  This process helps maintain the authenticity and integrity of the platform, ensuring that visitors have meaningful and respectful experiences.

All submissions are evaluated twice a year by a panel of representatives from Tātaki Auckland Unlimited, NZ Māori Tourism, Whāriki Māori Business Network, and Auckland Council.

We encourage all visitors to embrace the Tiaki Promise when exploring the treasures of Tāmaki Makaurau. The Tiaki Promise is a commitment to care for Aotearoa New Zealand, for now and for future generations. By following the Tiaki Promise, you are making a commitment to act as a guardian, protecting and preserving this special place. Learn more about the Tiaki Promise here. 

OUR PARTNERS

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