EVENT Notice
Tātaki Auckland Unlimited (TAU) has made the decision to pause Elemental AKL, Auckland's festival in July and August, in 2024 to explore a refreshed approach that meets our mandate to invest in events that deliver social and economic impact for the region all year round.
During this hiatus, TAU is conducting a strategic evaluation of Elemental AKL. Following five successful years since its launch in 2019, this evaluation aligns with Auckland’s economic and cultural agency’s commitment to driving visitation and stimulating economic growth through events like Elemental AKL.
This development is not isolated to Aotearoa, where the events industry at home and beyond is undergoing a transition to evolve and adapt to the changing industry, artists, and audiences.
With change comes opportunity; we view this decision as a positive step to what will be a refreshed and seasonal approach to the region’s events calendar. Key anchor and flagship events will be more strategically timed throughout the year and supported by appropriately aligned satellite events.
Further details about the Elemental AKL review process, alternative winter programming, and future plans for the festival will be announced in the coming months.
For queries, please contact [email protected]
